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BRAND SOLUTIONS

Our objective is to ensure that brands are able to seamlessly access the full online eco system.

 

Hoopla Digital are platform agnostic - we value your audience across all devices. We don’t segment our audience so we look to make all formats accessible across all devices to all required users whilst  delivering a personalised  creative to the relevant device & environment at any given moment.

 

 

With video & content at our heart deriving from our TV heritage, Hoopla Digital offer the most engaging custom opportunities that make no one format the same whether it is a bespoke video campaign or a content sponsorship each campaign is tailored to the client objectives. 

INTRODUCING BRAND ENHANCE

 

Across all of our ad formats we are able to apply historical performance targeting, we ensure that the user viewing your ad is not just of the right demographic but also proven to have shown a preference to the format type they are shown thus increasing interaction, this has been split into 4 core segments: 

 

 

 

 

 

Respond well to clean/clear impact messaging 

Like to interact with the ads beyond just clicks. e.g. reading content, playing games etc

Have been proven to watch extended video content

Skip, close or ignore.  These can either be removed from campaigns or served with a bespoke creative that will be more likely to convert them into clickers/engagers/watchers.

 

 

 

 

CLICKERS

ENGAGERS

WATCHERS

CLOSERS

 

 

INTERACTIVE VIDEO PRE-ROLL
OUT OF PLAYER CREATIVE

 

A highly impactful & engaging video advertising format, on video load a supporting skin will wrap or animate around the video player taking on any shape or form based on brand preferences.  

 

 

Multiple engagement features can be implemented such as social feeds, live cinema/retail data, additional videos, product features & much more.

 

Available on desktop and tablet, the format is tailored to the device for optimum user engagement & campaign performance.

 

All formats are built with the ability to be dynamically adapted based on engagements ensuring that users only see ads they are most likely to respond to. 

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INTERACTIVE VIDEO PRE-ROLL
IN-PLAYER CREATIVE

 

Tailored to make more out of the standard pre-roll experience but on a more subtle level to the impact offered by the out of player alternative.

 

The traditional version of the format places a small CTA in the bottom left of the video player that can be animated or static which on click or 3" rollover expands to fill the video player with an interactive microsite. Hoopla Digital have added to this by including a final end frame CTA that fills the video player & gives the user a final opportunity to further engage before the ad finishes.  This has been proven to add up to an additional 5% to the overall engagement rate.   

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INTERACTIVE VIDEO PRE-ROLL
NATIVE UNIT

 

Pre roll is one of the most attention grabbing online formats but at the same time one of the most disliked for its likeness to tv commercials.  Hoopla Digital's native unit looks to turn that around by offering the user the opportunity to skip the ad through brand engagement.  This ensures that  the brand is acknowledged & perceived in a more positive fashion than other click to skip options where the brand is completely ignored.

In addition when applying performance targeting it has been proven to convert users that would previously skipped the ad into active clickers or engagers as the brand becomes more acknowledged.

IMPACT DISPLAY
PAGE FRAME

 

The frame unit is by far the most impacting display unit averaging CTRs of 2%. Hoopla Digital's page frame offering ranges from fixed templates that can include video or flash animation to custom units that look to manipulate the page outside of their original parameters & create a more bespoke brand experience.

Our fixed templates offer simple straightforward creative design that can then be run on mass across the full network or accessed through PMP.

While our custom units are built more bespoke to site to allow for maximum creativity.  Our design team will work hand in hand with clients at all stages to ensure a fast & efficient hassle free build process.

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IMPACT DISPLAY
RISING STARS

 

Hoopla Digital are able to offer the full suite of IAB Rising Star formats, these are brand-friendly ad units that tap into the breadth of cutting-edge technology available today, providing new tools that resonate with consumers and serve as powerful vehicles for advertisers.

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IMPACT DISPLAY
MOBILE / TABLET INTERSTITIALS

 

The interstitial offers a high impact HTML5 mobile advertising experience that is proven to drive greater brand engagements than other mobile formats. 

 

The ad loads at intermittent points of the users journey when navigating around an app.  It can be built for simple impact or can offer multiple engagement opportunities through video, games, text or even acquisition

 

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