Classic Saas

Rich Media

Rich Media


All the right formats to achieve your campaign goals. Discover our Rich Media products below.

Pre-Roll: Rich Media Player

The rich media player turns a standard video ad into a high impact fully interactive brand platform that provides brands with guaranteed video completes & high volumes of quality traffic to their site.

  • Average user dwell time: 25s
  • FOC Creative Build
  • Available on CPM, CPCV, CPV & CPC
  • 3% average CTR & 10% average engagement rate
  • Average Viewability: 90%
  • Video Completion (based on 30s): 75%
  • Cross Device Compatible
  • Build Time: 10 days design & build

Pre-Roll: InPlayer

The Inplayer pre-roll model offers interactive video placements with all engagement capabilities that are wrapped within the video player space.

  • Average user dwell time: 20s
  • FOC Creative Build
  • Available on CPM, CPCV, CPV & CPC
  • 2% average CTR & 10% average engagement rate
  • Average Viewability: 90%
  • Video Completion (based on 30s): 75%
  • Cross Device Compatible
  • Build Time: 10 days design & build

Standard Pre-Roll

The standard pre-roll model offers a single video placement that can be clicked on to go to site.

  • Available on CPM, CPCV, CPV
  • 1.5% average CTR
  • Cross Device Compatible

Page Scroller

The Page Scroller unit combines the skin & interscroller units to create a hybrid format that offers maximum SOV on page & avoids any risk of brand clashes with other high impact formats. The interscroller element comes into focus after 40% of the page has been scrolled linking seamlessly into the side panel elements.

  • Available on CPM, vCPM
  • FOC Creative Build
  • Average user dwell time: 40s
  • Average CTR%: 3%
  • Average Viewability: 93%
  • Video Completion (based on 30s): 60%
  • Cross Device Compatible
  • Build Time: 10 days design & build

Impact InPage

Hoopla offer an Impact InPage Format that is served in-text, when in view it expands to autoplay video. The video pushes the text apart so that the page content isn’t disrupted in any way.

  • Available on CPM, CPCV, CPV
  • FOC Creative Build
  • Average user dwell time: 20s
  • Average CTR: 2%
  • Average Engagement Rate: 10%
  • Video Completion (based on 30s): 65%
  • Cross Device Compatible
  • Build Time: 10 days design & build

Page Frame

The Page Frame unit offers impact branding that ensures messaging does not go unnoticed. It can run as static, flash or with video & is available on desktop as well as tablet.

  • Available on CPM, vCPM
  • FOC Creative Build
  • Average user dwell time: 30s
  • Average CTR%: 2%
  • Average Viewability: 95%
  • Video Completion (based on 30s): 40%
  • Cross Device Compatible
  • Build Time: 10 days design & build

Page Takeover

The Takeover unit opens out as a full screen creative on page load allowing for high impact messaging & enticing visuals.

  • Available on CPM, CPCV, CPV
  • FOC Creative Build
  • Average CTR: 2%
  • Cross Device Compatible
  • Build Time: 10 days design & build

Expand Unit

The expandable display unit expands from any display unit to a larger creative unit that can contain video & other engagement opportunities.

  • Available on CPM, vCPM, CPE
  • FOC Creative Build
  • Average Engagement rate: 8%
  • Average CTR%: 0.4%
  • Available programmatically
  • Cross Device Compatible
  • Build Time: 10 days design & build

IAB Formats

We offer all types of traffic drivers and standard display sizes for CTR-led campaigns.

  • Available on CPC & vCPC
  • FOC Creative Build
  • Average CTR: 0.2%
  • Cross Device Compatible
  • Build Time: 5 days design & build

Send us a brief or get in touch with our team today


Classic Saas

HooPLAY

Playable Ads


Our game units can be built completely custom from scratch or working back to a pre-existing game template.

This is a great way to captivate users with highly engaging brand experiences that see high dwell times in excess of 60s & can be bought on a Cost Per Play to ensure the brand only plays for engaged users.

Available on CPM, CPP

FOC Creative Build

Cross Device Compatible

Average dwell time: 60s

Avg. Completion Rate: 60%

Average Viewability: 95%

Exciting results

Starbucks saw a game play to impression rate of 91%, with 53% converting to voucher downloads.

Using Hoopla’s production team a custom game was built & delivered on a Cost Per Game Play buy metric, ensuring a guaranteed volume of game plays. The unit offered users the opportunity to access a discount code based on achieving a game score of over 30 points which could be redeemed in partner stores.

Build Time

Casual mini-games take 15-20 working days for design & build. A minimum of 10 working days is required for build from approved storyboards. More complex games may require more lead time.

Playability

Custom mini-games can be delivered in a variety of formats across Desktop, Tablet and Mobile. We can also utilise gyro capabilities by allowing users to control the game by swiping, shaking and tilting their device.

Send us a brief or get in touch with our team today


Classic Saas

HooplAR+

Augmented Reality Advertising


Real-world experiences

Bring the world around you to life by transforming artwork, brand logos, packaging, posters & much much more into interactive brand experiences without the need to download an app.

6 Degrees of Freedom

Units are built with 6 Degrees of Freedom meaning users can move around objects with their scale & sizing remaining exactly as it would with a real world object.

Interactive control

Users can engage with objects through tap/swipe/drag/tilt/shake movements to trigger different interactive elements.

Cost Per Camera Access

The user must give camera access permission before the AR engagement can begin, ensuring brands are getting high quality users that are there intentionally & not as a result of accidental clicks.

OOH Delivery

Units can be built or repurposed for OOH, Print or owned media delivery giving the brand an owned asset that can be distributed as a web link within QR codes or NFC tags.

Browser friendly

Creative is delivered into a web browser that opens up the users camera feed.

Immerse viewers into your story 

HooplAR+ brings Augmented Reality to the full online universe delivering into web & app environments for maximum reach potential avoiding the disruption of app download without compromising creative quality.

Immerse viewers into your story 

HooplAR+ brings Augmented Reality to the full online universe delivering into web & app environments for maximum reach potential avoiding the disruption of app download without compromising creative quality.

The process

75s

Average

Dwell time

4x

Longer than

Video

80%

Engagement

Rates

50%

Completion

Rates

 

75s

Dwell Time

4x

Longer

Than Video

80%

Engagement

Rates

50%

Completion

Rates

Try these AR demos:

Very

Shaun the sheep

Send us a brief or get in touch with our team today


Classic Saas

Products

HooplAR+

The most immersive brand experience.

Find out more

HooplAR+

The most immersive brand experience.

Find out more

HooPLAY

Branded playable ads for longer engagement times.

Find out more

HooPLAY

Branded playable ads for longer engagement times.

Find out more

Rich Media

Discover our range of Rich Media formats.

Find out more

Rich Media

Discover our range of Rich Media formats.

Find out more

Creative Studio

For all your display and Rich Media needs.

See our work

Creative Studio

For all your display and Rich Media needs.

See our work

Send us a brief or get in touch with our team today


Classic Saas

About us

Creativity is at the heart of everything we do.

Hoopla Digital are the new breed of digital advertising platform. Specialising in branded solutions across online video, display and mobile combining premium environments, exclusive content and innovative formats to deliver immersive brand experiences across all devices.

We apply a tailored approach to every advertising campaign ensuring that the creative, target environment & delivery method are perfectly matched and complimented to an advertisers goals.

Our sites will showcase your campaigns alongside exclusive premium content that is not available anywhere else. With a total online video reach of 14 million unique users and a display network that reaches 50% of the online population (21m) we have the scale and expertise to deliver high performance campaigns.

Operating across a blend of high profile brand names & niche gems, Hoopla Digital are able to tailor to every audience solution. Offering a combination of data & content based targeting to ensure maximum planning effectiveness, reducing wastage & delivering greater efficiency.

We learn something from every single impression served to ensure that the next one is even more effective, therefore enabling brands to get maximum value from their spend.

Send us a brief or get in touch with our team today


Classic Saas

Contact us

UGLI Campus, 56 Wood Lane, London W12 7SB

+44 (0) 20 3096 1305
info@hoopladigital.co.uk

Let's talk:

See our latest creative campaigns


Classic Saas

Publishers

Quality content brings with it quality audiences that brands invest in, this can only be achieved through strong publisher partnerships, which is why we work hand in hand with our publishers to create high-yielding advertising solutions.


Hoopla Digital are continuously evolving our product suite to reach target audiences imaginatively & efficiently to provide immersive experiences whilst preserving the user’s experience.

Dedicated ad operations team driving best yield & optimisation

Access to global exchanges and advertisers through our trading desk platform

Header bidding solutions and management

Best in class ad-safety tools implemented

Full outsourced ad operations available

Dedicated direct sales teams

Send us a brief or get in touch with our team today


Classic Saas

Advertisers

We work closely with clients to deliver tailored campaign solutions for some of the world’s most recognised brands.


Hoopla Digital combines premium environments and exclusive content with innovative digital advertising formats to deliver immersive brand experiences that serve across all platforms.

Audience targeting

Utilising 1st party survey data we are able to build custom audience targeting segments based on reactive user insight, not predictive. When combined with contextual delivery & 3rd party behavioural data we’re able to reach bespoke audience groups at scale.

Impactful ad formats

Our vast range of formats include the digital best performers like the Interscroller, Miniscroller, Takeovers, Skin units and interactive Pre-rolls, OOH and DOOH for campaigns with extra reach. Plus industry leading VR and AR formats that immerse users into the brand like never before.

Custom creative studio

Our experienced creative team can turn existing campaign assets into rich media masterpieces. We deliver bespoke innovative ideas that meet the brief objectives while hitting campaign deadlines, ensuring production can be done within short turnaround times without compromising quality.

Real-time creative optimisation

To gain true creative insight we are able to optimise creative messages on-the-fly, allowing brands to understand how to communicate with their audiences more effectively and enabling them to follow up with stronger performing creative on consecutive campaigns.

Our sites will showcase your campaigns alongside exclusive premium content that is not available anywhere else.

Send us a brief or get in touch with our team today


Classic Saas

Innovative advertising solutions

2,000+

Campaigns

launched

1,000+

Brands

worked with

14m

Unique users

video reach

20+

HooplAR+

campaigns launched

 

2,000+

Campaigns

Launched

1,000+

Brands

worked with

14m

Unique

users

Video reach

20+

HooplAR+

Campaigns launched

HooplAR+

Bring your campaign into the next dimension.

HooplAR+ brings Augmented Reality to the full online universe delivering into web & app environments for maximum reach potential. This avoids the disruption of app download without compromising creative quality.

Find out more
HooPLAY

Playable ads for memorable brand experiences.

Our game units can be built completely custom from scratch or working back to a pre-existing game template. These are a great way to captivate users with highly engaging brand experiences that see high dwell times in excess of 60s & can be bought on a Cost Per Play to ensure the brand only plays for engaged users.

Find out more
Rich Media

Impactful display & video formats across all devices

Units that cut through the noise giving brands standout in a cluttered web environment. These can be used for impact & awareness or integrate custom interactive elements for more of an engagement focus. All units are delivered against accountable buying metrics with display bought on a vCPM & video on a CPCV.

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Creative production

Custom creative builds delivered on time

Our Creative Studio prides itself on delivering bespoke innovative ideas that meet the brief objectives but crucially we hit campaign deadlines ensuring production can be done within short turnaround times without compromising quality. All units are built to deliver across Desktop, Tablet, Mobile & IPTV.

See our work
Audience targeting

Combining 1st party survey response data with 3rd party audience segments to reach custom audience groups at scale

Delivered across the full Hoopla Network (22m Total Unique Users) we can gain true user insight not through prediction but actual reactive user insight. This can also be used beyond retargeting to provide uplift opportunities at all stages of the campaign process. Offering pre-campaign insight, inflight optimisation & post campaign brand uplift.

Find out more

All inventory is GDPR compliant with IAS monitoring & blocking applied as a standard for brand safety. Our Kids inventory is COPPA & GDPR-K compliant. All formats meet Coalition for Better Ads standards.

Send us a brief or get in touch with our team today